Anne is an experienced PR and travel trade marketing professional with a background in media and a passion for travel trade. As former Area Manager Benelux for Visit Sweden, she was responsible for PR, travel trade, social media, press trips and collaborations with tour operators for many years. She also worked as a PR officer for the French tourist offices and as trade manager for the Ministry of Heritage & Tourism of Oman. She has a strong network within the international travel sector. Her broad experience and versatility make her a strategic thinker and a doer. With her eye for detail and feel for culture, she helps destinations stand out in a competitive market. Dutch is her mother tongue, but she also speaks and writes Swedish, English, French and German and has lived in Sweden, France and Morocco, among other places. She is passionate about promoting travel and tourist destinations — it's her life's work.